An interactive webinar by Empower Amsterdam Founder and owner of The What If Project, Shea Harty.
Treat your career like it’s a business whether you work for an organization or you work for yourself.
Have you heard of personal branding and thought well that’s not for me because I am not famous and I don’t own a business? Well, personal branding helps to establish your position as an expert in your field or industry. Treating your career as a brand can have many benefits. Professionals who make it very clear the specific skills they bring, the specific audiences they serve, or the specific opportunities they’re seeking, tend to be more memorable. Personal branding allows you to differentiate yourself from other candidates. If you’re faced with a difficult career decision, being clear on your personal brand allows you to understand if the opportunity reinforces or dilutes your desired personal brand, which often clarifies the right path forward.
The great thing is that you already have a personal brand. Your personality and values are a large part of what makes up your brand. This workshop will help you to control your story or the aspects of your brand that you want managers and recruiters to recognize about you.
Join the webinar to learn how to shape and control your personal brand to become a thought leader, change careers, find a new employer, or even to help clients find you if you just started your own business.
During the webinar:
1) we’ll explore what makes up a personal brand, and
2) highlight 3 ways to exhibit your expertise to attract the job or clients you want to work with.
It doesn’t matter where you are in your career: happy or unhappy, right now is the moment to establish and tailor your story in your voice, with your words, in your style. Take control of the story you want others to say about you when you’re not in the room.
Come ready with a pen, laptop/tablet, an open mind, and a readiness to be more visible!
Tickets are €10, all proceeds go to Empower Amsterdam